Marketing to the Four Generations
Date and Time
Friday Aug 12, 2016
10:00 AM - 1:00 PM CDT
Friday, August 12th, 2016
10am to 1pm
Location
Bulverde Spring Branch Library
131 Bulverde Crossing
Bulverde, Texas, 78163
Fees/Admission
Free and open to the public. Registration is required.
Website
Description
The UTSA Small Business Development Group will present Marketing to the Four Generations
- Does your client prefer Lady Gaga or Sinatra?
- Do they read the newspaper or get their news from Twitter?
- How well do you know your clients and how do you best reach them?
When crafting a marketing message, it’s important for your business that you understand the four generations in today’s workforce and consumer market. Though individuals vary, many of the characteristics of the societal groupings hold true and can make the difference in whether or not you connect with your customer.
Walk away from this workshop armed with the characteristics of those you are trying to reach and the best way to connect with them. Topics discussed in the workshop include:
The four generational groups, techniques and
marketing strategies to consider for each group
and much more.
Register for this free workshop that is open to the public though this link: http://utsa.ecenterdirect.com/events/25276
