The Chamber Blog

Gaining Repeat Customers: How To Build Customer Relationships

Why is building long-term customer relationships essential, especially for small businesses? Consider the powerful message behind these two statistics 80% of your company’s future revenue will come from just 20% of your existing customers. (Gartner Group) Improving your customer retention by just 5% can increase your company’s profitability by 25%. (Bain and Company) As you can see, repeat customers are often more valuable to your long-term business success than new ones. Why? They are more likely to refer

Anne Shaw from Hartford